The Small and Medium Enterprise sector is the backbone of every economy.

According to the 2022 Country report for Croatia, the European Commission concludes that prior to the COVID-19 crisis, Croatia’s economy showed positive trends. Growth was steady, public finances improved substantially and public and private indebtedness declined. Growing export market shares showed that Croatia’s companies were gaining competitiveness. Both employment and investment levels increased, helping Croatia’s economy to converge toward EU standards.

Nevertheless, stronger potential growth is still hampered by low productivity. Low allocative efficiency, a cumbersome business environment and an inefficient public sector continue to have a major impact on total factor productivity.

To encourage further growth and development, the European Commission has been promoting the importance of standards and standardisation in supporting innovation, growth and competitiveness throughout Europe through various communications and guidelines.

The result of this engagement and encouragement for small and medium-sized enterprises to develop competencies is the ADMA TranS4MErs project.

About ADMA TranS4Mers

ADMA TranS4MErs is a €5.6M project funded by the Horizon 2020 Research and Innovation Framework Programme of the European Union, building on the work of ADMA, the European Advanced Manufacturing Support Centre. The project will run for 3 years and will be implemented by a consortium of 38 partners from 27 European countries. Coordinated by the Irish Manufacturing and Research Company (IMR), ADMA TranS4MErs brings pan-European multi-partner cooperation together, including research and technology organizations, universities, industry associations, chambers of commerce, incubators/accelerators, regional development agencies and vocational training institutes.

The project will support ambitious SMEs on their digital transformation journey, designed to ensure that Europe embraces the transformation of the economy and society and brings its benefits to ALL citizens and businesses. ADMA TranS4MErs will build and deliver assistance with digital competencies and training in advanced skills in digital technologies in SMEs.

If you are an entrepreneur and want to start your transformation journey, here are the top 5 reasons why you should engage with ADMA TranS4MErs:

1. You will have full access to ADMA TranS4MErs Catalogue of Services/Tools which aims to assist you to choose the most suitable transformation journey for your businesses

2. You will gain ADMA TranS4MErs Quality Mark, which ensures you have the top-quality experts in advising SMEs and implementing significant digitalisation projects (called TranS4MErs)

3. You and your company will have the opportunity to use Innovation Toolkit, which provides you access to workshops to develop technical expertise, remote advisory services on financial and legal aspects, virtual training and webinars, and ad-hoc remote support for SMEs’ transformation and participation in xChange events.

4. You will be a part of ADMA TranS4MErs Digital Platform which will act as a collaboration space for all SMEs, large enterprises, and business support organisations.

5. You will be one of 5 SMEs in Croatia that will benefit from all activities which will upgrade your team’s knowledge and skills

For further information on how Croatian SMEs can get involved in the ADMA TranS4MErs project, please contact us at

This article was publish on ADMA TranS4Mers web on July 18th 2022: Why should Croatian SMEs apply to ADMA TranS4Mers Acceleration Programme?